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Dynamic type motion design - St Chroma

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ABOUT THE PROJECT

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ABOUT THE PROJECT

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ABOUT THE PROJECT

A lyrical motion graphic for the song St. Chroma by Tyler, The Creator. The graphics showcases the fast paced, energetic nature of the song using text animation and other visual effects.

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ANIMATED FRAMES

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ANIMATED FRAMES

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ANIMATED FRAMES

The major component of the video involved using fast paced typography to match the pace of the music. There are instances where simple shapes have been used to emphasise certain words for better impact.

The video is black and white, similar to the original music video by the artist. Effects like glow and chromatic abberation have been used to differentiate and highlight certain words.

Adlibs have also been incorporated with reversed colours to differentiate.

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