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Grind - Build Your Spice

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ABOUT THE PROJECT

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ABOUT THE PROJECT

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ABOUT THE PROJECT

GRIND is a conceptual brand that re-imagines our relationship with spices through mindful use, tactile packaging, and cultural significance.

It draws inspiration from India's rich spice culture and trade routes while separating itself from the market by personalising flavour.

BEHANCE

BEHANCE

BEHANCE

BEHANCE

BEHANCE

BEHANCE

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LOGOTYPE

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LOGOTYPE

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LOGOTYPE

The logotype embodies simplicity and tradition reflecting the essence of spice blending through the iconic mortar and pestle - rooted in India’s rich culinary heritage.

IDEATION SKETCHES

IDEATION SKETCHES

IDEATION SKETCHES

IDEATION SKETCHES

IDEATION SKETCHES

IDEATION SKETCHES

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COLOUR PALETTE

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COLOUR PALETTE

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COLOUR PALETTE

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COLOUR PALETTE

The colours are inspired from spices themselves. The brand primarily relies on red, but its colour heavily depends on the spice mixture/ product. This system is designed to ensure that each spice is highlighted and celebrated appropriately.

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BRAND TYPEFACE

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BRAND TYPEFACE

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BRAND TYPEFACE

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BRAND TYPEFACE

Primary Typeface - Nunito Sans (variable)
Logo Typeface - Fit Devanagari (adjusted optically)

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ANIMATED ADVERTISEMENT

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ANIMATED ADVERTISEMENT

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ANIMATED ADVERTISEMENT

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ANIMATED ADVERTISEMENT

This animated advert takes inspiration from how spices used to be transported using the Silk Route. It is meant to be quirky and unconventional, showcasing that the spices are so good even the camels carrying them cannot hold in their temptations.

Software Used - Adobe Animate, Adobe After Effects

LINK TO ANIMATION

LINK TO ANIMATION

LINK TO ANIMATION

LINK TO ANIMATION

LINK TO ANIMATION

LINK TO ANIMATION

LINK TO ANIMATION

LINK TO ANIMATION

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PACKAGING CONCEPT

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PACKAGING CONCEPT

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PACKAGING CONCEPT

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PACKAGING CONCEPT

The packaging too takes heavy inspiration from the spices sacks used in the olden days. It greatly helps in product placement and marketing in supermarket store aisles by standing out greatly from its competitors.

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