Branding & Visual Identity
October 2024
Design/
Our logotype embodies simplicity and tradition reflecting the essence of spice blending through the iconic mortar and pestle - rooted in India’s rich culinary heritage.
Typeface & Colours/
The typeface used for the logotype is FIT DEVANAGARI. The secondary typeface is NUNITO SANS - a variable font that can be used based on context of the brand.
Animated Advertisement/
This animated advert takes inspiration from how spices used to be transported using the Silk Route. It is meant to be quirky and unconventional, showcasing that the spices are so good even the camels carrying them cannot hold in their temptations.
Software Used - Adobe Animate, Adobe After Effects
Packaging Concept/
The packaging too takes heavy inspiration from the spices sacks used in the olden days. It greatly helps in product placement and marketing in supermarket store aisles by standing out greatly from its competitors.
