The advertisement explores food marketing in an unconventional method. It shows a supreme intelligence (an alien) come across a console that has a database of all food items on planet earth. The alien opens it and is met with a pop up advertisement of ‘Dosa’. This pop up provides it with glanceable information, but is a little bit old and rusty as it was made several years ago. Nonetheless, it creates a sense of curiosity about the dish. This approach brings in a fresh new interest towards the food item by highlighting its likability and versatility.