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This is Dosa - Motion graphic advertisement

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ABOUT THE PROJECT

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ABOUT THE PROJECT

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ABOUT THE PROJECT

Dosa - a South Indian delicacy usually made for breakfast or dinner. It is a widely known food item, but only to humans.

What if a supreme intelligence were to encounter this dish?

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CONCEPT

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CONCEPT

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CONCEPT

The advertisement explores food marketing in an unconventional method. It shows a supreme intelligence (an alien) come across a console that has a database of all food items on planet earth.

The alien opens it and is met with a pop up advertisement of ‘Dosa’. This pop up provides it with glanceable information, but is a little bit old and rusty as it was made several years ago. Nonetheless, it creates a sense of curiosity about the dish.

This approach brings in a fresh new interest towards the food item by highlighting its likability and versatility.

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